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What is pay-per-click (PPC) advertisement:
Pay-Per-Click or PPC is a form of Internet advertisement used on search engines, advertising networks and content websites. With this type of advertisement the advertisers only pay when a user clicks on their advertisement, which in turn brings the user to the advertiser’s website.
In the case of search engines, advertisers bid on keywords that when a user applies on a search query it places the advertisers’ ads on a top ranking spot of the search engine’s results next to the natural or organic results. (see illustration to the right)
In other cases, keywords are use to place the ads on relevant content websites and, as in the case of search engines, advertisers only pay when a user clicks on their advertisement. For example, If this was a automotive related website the ads that would appear would be related to the automotive industry (examples of in content PPC ads below).
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What can pay-per-click offer your business?
Besides a top ranking spot on search engine results, PPC gives you the ability to single-out exactly who you want to be seen by. By choosing the right keywords, geographics and other parameters you can decide who will ultimately be able to see your ads.
PPC gives you the opportunity to reach your target market at the exact moment when they are looking for your products or services. Since consumers can only reach your ad when they are indicating interest in a specific topic (keywords), they will only reach your ad at the moment they express this interest.
In general it is more affordable and much more effective than other ways of advertising. Unlike other media, you choose exactly how much you want to spend and that budget will only be spend on consumers who are interested enough to click on your advertisement. |
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What can we offer you?
Pay-per-click sounds like a simple way to get a top ranking spot on major search engines. Simply, bid more than your competition and you go to the top. However, if you are not careful on the keywords you choose or the audience they are targeting, you may end up spending a lot of money without any results.
What we offer you is affordable PPC management using a marketing strategy that revolves around your target market; utilizing keywords that can generate the right traffic at the lowest bid, taking particular consideration with the wording of the ads to attract the best prospects, track and adjust your campaign to improve its performance.
In one word... Results.
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